visual identity

A retro diner-inspired identity built for a series of pop-ups.

Each event got its own color, texture, and icon, but everything is held together under the same underlying system. This allowed the visuals to shift from dinner to dinner without the series losing its thread. Each event felt like its own thing while still clearly belonging to the same world.

The identity ran across menus, printed posters, social media graphics, coasters, guest checks, and apparel. A consistent layout structure anchored everything, with bold color blocks and simple iconography tying it all together. Textures and hand-drawn elements pushed it somewhere more tactile and a little nostalgic. The result is a set of assets that feel cohesive, flexible, and grounded in the atmosphere of the pop-ups themselves.