concept

A conceptual food truck brand centered around a contemporary take on a family-run lumpia cart.

The project covers physical and graphic design - a fully modeled 3D truck, packaging, apparel, and marketing animations.

The truck is meant to work as a bold, recognizable object. Bright color, large-scale graphics, and clear signage make it readable from a distance, but it still holds up close. The same logic carries into the packaging, stickers, shirts, and menus - hand-drawn lettering, high contrast, simple motifs. Everything was designed to actually function in real conditions: on the street, in someone’s hand, or in motion. The brand stays consistent no matter where it shows up.